Press Release: Palm and Yelp Collaborate to Debut Rich Local Content on Treo Smartphones

Palm, Inc. and Yelp, Inc. today announced the release of Yelp Mobile (mobile.yelp.com), which has been optimized for Palm(R) Treo(TM) smartphones.
The co-branded mobile website will provide Treo smartphone users with easy access to information that enhances their mobile-computing experience.(1) Mirroring the local search website, Yelp Mobile, which comprises hundreds of thousands of reviews, is presented in a small digestible format that enables users to easily read what the local community is saying about a specific business. The cooperative project represents Yelp's first dedicated mobile effort and is available on all web-enabled phones.
"Searching for local information is a vital part of the mobile experience. Working with Yelp will provide Treo owners with incredible, localized content for people on the go," said Page Murray, vice president of marketing, Palm, Inc. "Fast access to Yelp's trusted and insightful reviews will help accelerate user adoption and engagement with Treo smartphone web-based services." Read more...