Sunday, January 25, 2009

Microsoft Tag

In Japan, small barcodes of sorts are popular on advertising. Snap a picture with your phone and save contact information or go to a company's mobile website all on your phone.

Microsoft has their own take on this now with Microsoft Tag. Jason Langridge's blog shows us a picture comparing Microsoft's HCCB format Tag as compared to QRCode and Datamatrix codes where Tags can be smaller in size and are multi-colored rather than black and white.

Microsoft's Tag concept takes the concept to the next level, though, by including a reporting mechanism that logs every time someone scans one of your codes, even if it's just a vcard. And there is an option in the application for your phone to allow location tracking, so you can now when and where someone scans your code.

The application is available for Windows Mobile, Symbian, Palm OS, Android, and iPhone.

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1 comment:

Anonymous said...

What a scam, the bar code represents an index to a database. There is no "Reader" per se, try reading anything without a connection to the internet.