Tuesday, September 21, 2010

At least one feature that won't work for me on Windows Phone 7.

I was reading an article over at Techflash about the availability of the Zune service in some countries in Europe, South America, Australia and New Zealand. Obviously, Microsoft has been hard at work to get deals in those countries before the launch of the new Windows Phone next month. But that had me wondering if Microsoft will make the service available worldwide, including State islands like Mauritius. For one thing, Windows Phone 7 will reach Mauritian shores by year end. Thus far, Microsoft and Google seem to have diligently ignored the non-U.S, European customers – much to the benefit of Nokia. By now, if you’re reading this, you are probably asking yourself what I’m talking about.


So let’s get to the point with a hands-on, no matter if you have a Windows Phone (version 6.1 or later) or an Android phone. Launch Marketplace and Market, select any paid application and start the process to buy it.
Marketplace is smart enough to display both paid and free apps. But it’s also frustrating because you can’t actually buy those apps in Mauritius. Android Market lets you see only free apps. If you try looking for a paid application, the result is an annoying message saying that the app does not exist.

Why is it that I cannot access paid applications on both these platforms? Is my money not smart enough? You get the same frustrating experience on your PC with Windows Media Center which lists a bunch of great shows for you to watch, only that they are not available in your region. WHY?

I understand that each country has its own modus operandi, tax hungry governments and that companies like Microsoft have first to comply with local laws. Isn’t that the very reason why Microsoft has a bureau in Mauritius? To help, among other things, be in compliance and to strike deals with local business partners, policy makers.

Windows Phone 7 has everything it needs to get Microsoft win back market shares. It’s likely that we’ll see a dazzling lineup of Windows Phones next month on the market that will move Microsoft current ranking north. But that will only happen in the U.S. and Europe. Other markets will remain deprived of paid apps, Zune service and probably Xbox live. Limited to Nokia's offerings and not enjoy the full potential of the Windows Phone.

These features won't work for me on the new Windows Phone.

1 comment:

Product Development said...

But that will do work for me. I am pretty exited about this launch of WP 7 and just want to get one for me ;)