Africa is considered by Microsoft to be “one of the most rapidly-growing technology markets in the world”, and as such is launching an affordable, customized Windows Phone 8 device made by the Chinese manufacturer, Huawei. The device, called the Huawei 4Afrika will be launched this month in Angola, Egypt, Ivory Coast, Kenya, Morocco, Nigeria and South Africa. “Designed specifically as an affordable option for students, small businesses, developers, and first-time smartphone owners”, the Huawei 4Afrika will be available in blue, red, black and white.
The Huawei 4Afrika will sport a 4-inch 480x800 display, a dual core 1.2GHz Snapdragon processor, 4GB of internal storage. It comes pre-loaded with apps cooked by African developers for African consumers. Owners of the device will have access to locally relevant apps on the Windows Phone Store.
The unveiling of the Huawei 4Afrika is part of a greater initiative called the Microsoft 4Afrika Initiative – “a new effort through which the company will actively engage in Africa’s economic development to improve its global competitiveness”. “The goal is to empower every African who has a great idea for a business or an application and to turn that idea into a reality which in turn can help their community, their country, or even the continent at large. The Microsoft 4Afrika Initiative is built on the dual beliefs that technology can accelerate growth for Africa, and Africa can also accelerate technology for the world.”
Click here to learn more about the Microsoft 4Afrika Initiative.