Wednesday, November 28, 2012

Don’t Get Scroogled: Bing Launches Campaign for Honest Search to Help Shoppers this Holiday Season

"we want to alert you to what Google has done with their shopping site right in time for Christmas. Instead
of showing you the most relevant shopping search results for the latest coffee maker you're looking to buy mom, Google Shopping now decides what to show you –and how prominently to display what product offers they show -- based partially on how much the merchant selling the product has paid them. Merchants can literally pay to improve their chances to display their product offers higher than others inside of Google's shopping "search," even if it's not better or cheaper for the consumer. The result of this new "pay-to-rank" system is that it's easy for consumers to mistake an ad for an honest search. That's not right, it's misleading."

Bing is really getting serious about the search business.

Source: http://blogs.technet.com/b/microsoft_blog/archive/2012/11/28/don-t-get-scroogled-bing-launches-campaign-for-honest-search-to-help-shoppers-this-holiday-season.aspx








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